Make it memorable AND measureable.

What are you really getting for your investment …?

We believe that clear and measurable objectives, coupled with the ability to meaningfully measure media coverage are critical elements of our relationship with clients.

In order to ensure valid measurements are identified and gathered, we use the Media Relations Ratings Points System (MRP) as endorsed by the Canadian Institute of Public Relations after three years of intensive research. The Public Relations Institute of Australia is currently discussing the potential for making this system an industry standard tool.

We value MRP more highly than the often lauded ‘advertising equivalent’ methodology as the system reflects a more accurate assessment of the ‘tone’ of media coverage and the success of meeting key criteria as discussed and agreed with our clients at the beginning of our engagement.

This system allows us to:

We believe this system is the most transparent and measurable currently on offer to the Australian market.

For national and international clients, standard media monitoring (at client cost) is also utilised to assist in the measurement of the impact of any public relations strategy. Increased traffic and hits to your website/s can also be monitored to ensure all measureable communication channels are captured.